Basic Business Plans: Describe Your Service

Do You Pack? Load? Unload? Assemble?

Things you'll learn:

  • How you describe your company defines how you make money.
  • How to think about business cycles.

All of this info is from the Small Business Administration.

Once you've completed the Organizational and Management section of your plan, the next part of your business plan is where you describe your service or product, emphasizing the benefits to potential and current customers. Focus on why your particular product will fill a need for your target customers.

What to Include in Your Service or Product Line Section

  • A Description of Your Product / Service Include information about the specific benefits of your product or service – from your customers' perspective. You should also talk about your product or service's ability to meet consumer needs, any advantages your product has over that of the competition, and the current development stage your product is in (e.g., idea, prototype).
  • Details About Your Product's Life Cycle Be sure to include information about where your product or service is in its life cycle, as well as any factors that may influence its cycle in the future. (On HireAHelper, this should include the fact that your job is seasonal - with much more business in the summer).